About

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About Us

Who We Are

BASHAER AL AMAL HOME APPLIANCES TRADING L.L.C is a trusted name in the UAE’s home appliance trading industry. Based in Dubai, we specialize in sourcing and supplying premium home and kitchen appliances from world-renowned brands.

We are committed to bringing high-performance, energy-efficient, and user-friendly appliances to customers across the UAE — empowering households and businesses with modern, reliable solutions.

Mission

Our mission is to improve daily life through reliable, innovative, and affordable home appliance solutions.

To deliver reliable and innovative home appliances that enhance everyday life, while maintaining a commitment to quality, customer satisfaction, and long-term partnerships with trusted brands.

Vision

Our vision is to be a trusted leader in home appliance trading across the UAE and GCC.

To become one of the UAE’s most reliable and customer-focused suppliers of home appliances, recognized for integrity, service excellence, and value-driven solutions.

Our Values

Integrity

We act with honesty and transparency in every transaction.

Quality

We provide only dependable, high-standard products.

Customer Focus

We prioritize customer satisfaction and long-term trust.

Innovation

We adapt to new technologies and market needs.

UAE

202-A4, Seddiq Al Kazem Building,
Hor Al Anz, Deira, Dubai

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UAE